Monday, October 6, 2014
By CEO and CTO & Founder
Many of you – our customers – may not be aware of this: AdJuggler actually began as a PHP script in the late 1990s, installed by web site owners and hosters to flip banners. It progressed through two stages as a more robust Java servlet before being rewritten from scratch in its current SaaS architecture and spun out as an independent company in 2008. As we near the end of 2014, we remain very proud of the AdJuggler ad server and sell-side platform. It’s been a long journey driven by a strong team of technologists and a loyal base of publishers, network, and agency customers. For that, we are very grateful.
We have always sought to emphasize the interests of publishers, providing a world-class user interface and support team to leverage their sales and trafficking operations; integrating support for video and mobile media trends; bringing the most comprehensive feature set to bear; and, in 2010, launching our successful Exchange Media Program. EMP enables customers to augment their direct sales with programmatic channels to a variety of quality media buyers.
As we look to bring more value to our current customers and the broader digital media market place, we’re pleased to announce that Zenovia Exchange Corporation has agreed to acquire AdJuggler, Inc., effective immediately.
Zenovia oversees the fifth largest global exchange, transacting more than 20 billion ad requests every day from a variety of quality suppliers and media buyers. We have been integrated with Zenovia as a demand partner since 2013 and are impressed with the scale of their globally-owned infrastructure, the data tools that ensure brand-safe auctions by filtering improper user bots and enriching buyers with page-level context, and the overall focus on responding to customer needs. In February, 2014, Zenovia also acquired the industry-acclaimed Brandscreen media buying platform, which together with AdJuggler, completes its mission to offer an integrated programmatic solution – from buyer to seller – yielding better returns for buyers while delivering higher net CPMs for sellers. We’re anxious to share more of our roadmap, which includes a focus on viewable inventory, new media formats such as digital out-of-home (DOOH) and connecting online and offline channels, and AdJuggler’s new user interface, now in beta.
We see more and more customers trying to simplify the vendor ecosystem, to eliminate unnecessary middlemen, and to provide solutions that both support programmatic buying and robust supply management. And, as always, we see opportunities to differentiate through better tools and better service.
We are recommitting to this new path and, as such, we remain your advocates moving forward.
We see tremendous opportunity to accelerate the growth of your business over the next 2-3 years and look forward to our continued relationship with you and all of our customers. Thank you, our valued and loyal customers these many years. More to come!